Summary
Grantham Buyers Agents recently assisted an investor client with the sale of their apartment in Kent Street, Sydney CBD — securing a result in just 10 days, well below the 90-day market average.
Through careful preparation and strategic buyer communication, we helped the property sell at the upper end of the price guide despite pre-existing strata concerns. We managed the entire process on behalf of the owner, from agent selection to styling and sale.
The Brief
Our client owned an investment apartment in the Sydney CBD and needed help navigating a more complex sales environment
Key goals included:
– Transparent advice on timing and process, agent selection, strategic planning
– Mitigating buyer concerns to avoid delays or discounts
Our Approach
We took a proactive, full-service approach to ensure the best possible result:
– Engaged a trusted agent with strong CBD experience
– Had the apartment styled and freshly painted to maximize presentation
– Identified and addressed strata-related red flags early — providing a full update on upcoming works and costs so buyers had complete transparency from the outset
– Managed all communications, pricing strategy, and reporting to reduce stress for the owner
The Property
– Investment apartment in Kent Street, Sydney CBD
– Updated internally with fresh paint and styling prior to campaign
– Positioned within a building that had known strata matters disclosed early
– Appealed to investors and professionals seeking location and convenience
The Result
– Sold within 10 days of going to market
– Achieved the top end of the price guide
– Fast turnaround in a CBD market where average days on market exceed 90
– Overcame potential strata concerns by providing buyers with full details on upcoming works and associated costs
– Full-service vendor advocacy that delivered clarity and confidence for the client
