The Brief
We helped a client sell her townhouse in Neutral Bay, which she had owned for an incredible 42 years. As this was her first time selling a property, it was important that the entire process, from home preparation to pricing strategy and agent selection, was carefully tailored to her needs and goals.
Our Approach
- A Tailored Sales Strategy from Day One
We began with a deep understanding of the client’s goals and expectations, and mapped out a plan to:
- Recommend decluttering, deep cleaning, and styling to elevate presentation.
- Set a realistic pricing strategy to maximise interest and competition.
- Agent Selection with a Strategic Edge
We conducted a focused search for area experts and shortlisted three top-performing agents. In the end, we recommended a unique approach, appointing two lead agents from the same office to leverage their combined networks and expertise.
- Full Support from Start to Sold
Throughout the campaign, we:
- Oversaw all preparations and ensured the property was showcased at its best.
- Attended all vendor meetings and kept the campaign on track
Supported the client every step of the way, providing peace of mind and confidence.
The Outcome
The property sold at auction for $122,000 above the client’s expectations. The client remained informed and supported throughout the campaign.
