Summary
We helped a long term investor sell their Sydney CBD apartment quickly and with confidence. Acting as vendor advocate, we managed agent selection, marketing, preparation, promotion and clear price guidance. We also negotiated the selling agent’s commission on the owner’s behalf.

The Brief
The owner wanted a fast, low stress sale and a firm handle on pricing and presentation. Our role was to design the strategy, select the right agent, control costs and keep the campaign moving.

Our Approach
– Interviewed and recommended the best fit selling agent, negotiate the commission structure
– Set the marketing plan and copy and ensured high impact photography
– Guided weekly campaign settings and buyer feedback to keep momentum

The Property
– Sydney CBD apartment of 42 square meters internal without parking
– Strong investor appeal with central location and amenities