The Brief
Our client, an industry professional familiar with the Sydney market, was looking to secure a quality property in Edgecliff.
Despite understanding property, he wanted experienced representation to manage the auction strategy objectively and remove emotional decision making from the process.
Our Approach
Prior to auction, we completed due diligence on the property, surrounding comparable sales and likely buyer competition.
We then established a clear bidding strategy around pacing, positioning and price points before auction day. With the client holding a strong upper limit, we were able to remain disciplined throughout the campaign and avoid unnecessary bidding.
The Property
A well located Edgecliff property positioned close to transport, the CBD and key lifestyle amenities.
The asset appealed due to its accessibility, long term owner occupier demand and strong Eastern Suburbs fundamentals.
The Result
- Successfully secured at auction
- Purchased for hundreds of thousands below the client’s upper limit
- Structured bidding strategy reduced emotional decision making
- Strong long term asset in a tightly held location
The result reinforced how important auction strategy can be, even for buyers with strong market knowledge. Discipline and execution often matter more than budget alone.
By Dan Grantham
