1/1-9 Thurlow Street, Redfern

Family Estate Auction Sale

The Brief

We were engaged by a charitable organisation to provide independent advice throughout the sale of an apartment in Redfern.

The objective was to maximise the sale price while ensuring the campaign was professionally managed, transparent and supported by sound market advice. As the property represented an important asset for the organisation, every decision needed to be carefully considered.

Our Approach

We began by interviewing three leading local agents before recommending the best fit for the campaign. We then provided guidance on presentation, marketing strategy and pricing to ensure the property was positioned strongly from day one.

When an attractive off market offer was received before the campaign commenced, we assessed the broader buyer demand rather than focusing solely on the certainty of an early sale. Based on market feedback and the level of anticipated competition, we recommended proceeding to auction instead of accepting the offer.

The decision allowed the market to determine value rather than negotiating with a single buyer.

The Property

  • Well positioned apartment in a popular Redfern location
  • Strong appeal to owner occupiers and investors
  • High demand asset in one of Sydney’s most tightly held inner-city suburbs

The Result

  • Property sold under the hammer following a competitive auction campaign
  • Achieved $75,000 more than the initial off market offer
  • Nine active registered bidders demonstrated the strength of buyer demand and validated the decision to proceed to auction

By Dan Grantham

https://www.granthambuyersagents.com.au/vendor-advisory/

https://www.granthambuyersagents.com.au/selling-property-in-sydney-why-vendor-advocacy-matters/

https://www.granthambuyersagents.com.au/inner-city-living-in-2025-why-its-still-a-hidden-value-gem-for-sydney-buyers/

Frequently Asked Questions

Should I accept an off market offer before launching a campaign?

Not always. While an early offer can provide certainty, it’s important to assess whether it truly reflects market value. If there is evidence of broader buyer demand, taking the property to market may produce a stronger outcome.

What does a vendor advocate do before a property goes on the market?

A vendor advocate helps select the right selling agent, provides independent pricing advice, reviews the marketing strategy and ensures the property is presented in the best possible way before the campaign begins.

Why is agent selection so important?

Not every agent is the right fit for every property. Choosing the right agent involves assessing local experience, negotiation skills, marketing approach and buyer database, rather than simply selecting the highest appraisal.

Can a competitive auction still outperform a strong early offer?

Yes. When multiple buyers are competing for the same property, the auction process allows the market to determine value. In this case, nine active bidders created genuine competition and delivered a significantly stronger result than the initial off market offer.

Agents

Dan Grantham